Introducing Web Marketing India, a virtual company that specialises in creating Professional Business Websites that put you in touch with new customers on Google.
THERE ARE WEBSITES...AND THEN THERE ARE WEBSITES
Gone are the days where you needed "specialists" to create a website. Or, only a person with HTML knowledge could create a website for you. The proliferation of web and availability of tools has meant everyone who wants to, can create a website. What's more, it does not cost any money to It is easy to create a website these days. All you need is a "platform" like Blogger or Wordpress, or free website options like Weebly or Webs. And you could have a website or blog in minutes, provided you have the content.
YOU CAN CREATE A WEBSITE AT A VERY LOW COST
Provided you know what you are going to write about, a perfectly turned out Professional Website can be created free of cost. All you need is a valid Email address. In fact, services like http://weebly.com offer fully optimised websites free of cost. These are full feature websites with all the tools, like a variety of templates, external HTML coding, enquiry forms, etc. And yes, hosting is free too. Here is the website we have created using weebly.
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| http://weekendcollegeindia.weebly.com |
You will find our vast collection of websites and blogs on the page "Professionally Designed Business Websites" of this site.
ALL OUR WEBSITES ARE SEARCH ENGINE OPTIMISED (SEO)
Once again, SEO is a word used rather loosely or casually these days. SEO services or companies have spread like a rash. But what exactly is SEO?
SEO means the process or mechanics of putting your website on the first page of Google. The reason there is so much talk about SEO is that there are great advantages to be had if you are on first page of Google.
The world revolves around search these days. And the world of search revolves around Google. As per data, there are now more than 6 crore "unique" or "distinct" queries logged on Google every year. These are people looking for information, products, services, reviews, comparisons, entertainment - you name it - on Google and it is Google that comes up with blogs and websites best suited to the query. Now this is the conundrum. What is "best suited"? Common wisdom would suggest that the website with best content should come up first. But it is not so. It is the most "optimised" website that often comes up first. For example, if you were to search for "short term advertising course", our website will come up first, as you can see below.
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| http://shorttermadvertisingcourse.devhub.com |
Why did our website come up first? What does our website contain that others do not? No doubt, we have created unique content for our website. But that is not it. Or enough. We have "optimised" it.
SO WHAT IS SEO WEBSITE?
It is possible to create your website around a keyword. The keyword, of course, needs to be chosen with care. It should be an "actual" keyword in the sense that it should represent a real customer query. For example, "insurance agent in Delhi" or something like that. The next step is to "optimise" your website accordingly, in terms of the domain name, site description, headline and the opening copy. It is also a good idea to have a sense of what you would like to say to your prospective customers. The following example illustrates it.
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| http://theadvertisingcollegeindia.blogspot.com |
I think it is pretty clear that the website that gets the most attention is the one with the "picture" next to it. That's my picture and my name. If you click on my name ("by Vineet Vishnu") you will be taken to my Google Plus profile. Apart from a good acquaintance with me, you will be able to see my other websites and blogs, and of course, leave comments if you wish to.
Then comes the two line message called Rich Snippet. I have created a clear and unambiguous message for my prospective customers - The Advertising College is a weekend advertising college meant for those who want to study Advertising, PR and Events.
PERSONALISED WEBSITES
Today, Google has unveiled features that allow you to create a more personalised offering, almost as if you are speaking to your customers. Consider the following example.
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| http://oyeithappensonlyinindia.blogspot.com Once again, my blog stands out. I have my picture next to it as well as the headline "Oye Bhaiyya...It Happens Only in India". It is no good having a website that ranks well but does not get any clicks.
That's our mantra - creating Professional Business Websites with good ranking as well as clickability, so you convert some of those who visit your website. And remember, once you get into Google first or second page, you will be able to sit in that position for years, at absolutely no cost to you.
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